.io :The perfect choice for startups in the big jungle of domains
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Momina Rizwan


The internet is a big jungle of terms and extensions which means finding the right domain name and extension for your business could be harder than you imagined. The term that comes to mind when we think of internet is the ‘.com’ extension which continues to rule in popularity. Though initially designed for for use by for-profit business entities, for a number of reasons it became the "main" top level domain and is currently used by all types of entities including nonprofits, schools, and private individuals.

But that doesn’t mean the internet is limited to the .com extension only , there are a host of other domain extensions some of which have gained a lot of popularity like the .org , .net , .int , .edu , .gov , .mil. Many people believe that the .com domain is the only domain worth purchasing because that's the one that most people assume when typing in an extension. While it's true that .com domains are very popular, there are lots of businesses which use other top-level domains without causing any problems. If a business can be branded in a way that can get the customers to use other domains like .net or .io , not having a .com will hardly ever be a disadvantage.

One interesting trend seen these days is the growing use of .io domain extension by startups. The .io domain has existed since 1997 and was initially assigned as the ccTLD for British Indian Ocean Territory but owes its current popularity to a number of reasons. One of the biggest reasons is that since this extension has just started to get popular ,it has great availability so businesses get the opportunity to choose unique , short and memorable names. Startups these days want to stand out of the crowd so they prefer to use this shorter more memorable gTLD and interestingly this can also used to create cool and edgy domains like scenar.IO or pistach.IO. The use of .io has also become easier contributing to its growing use which makes it a perfect domain for startups.

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