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Former Twitter CEO Dick Costolo is all set to launch a fitness startup with its complete focus at making fitness fun.Even before it's start his venture already has competitors with the likes of Apple , Fitbit , Google , Jawbone, MapMyFitness and Runkeeper.Costolo is starting the venture with Bryan Oki, co-founder and CEO at Fitify, a wellness consulting firm.
It could be a risky move for Costolo who has the repute of being unable to appease his critics in tech and WallStreet but with him being a name brand he could still be able to bring in investors and employees in his new company.