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Snapchat has just announced plans to launch its own hardware – some brightly coloured video-recording sunglasses called Spectacles. That’s why they have changed the name of the parent company to Snap Inc, because they’re “a camera company” now. Even after a similar idea Google Glass was Failure because it turned out that people didn’t want to install a computer on their face in order to make everybody hate them -Snapchat is still going in for the risk.
The difference pointed out is that Google Glass were these high-tech nerd goggles, but Spectacles will be simple, bold, fun – and cool ! They’re also cheaper and brightly coloured when they go on limited release in the US for $130 (£101) this autumn.